Recently Altavoz Entmt embraced just that by incorporating all aspect of their site with the typical Social Media plugins that are pretty standard on websites.However what is under the code or in the code is an additional level of integration that now powers Altavoz to integrate things like #TwitterCards
Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers.This new cloud based service allows the marking of Altavoz's services to be part of a Twitter users experience and they didn't have to do anything outside of a typical Twitter experience. And, for Altavoz once a Twitter user clicks on this card it notifies Altavoz that someone is interested in a particular service and keeps the end user clicking along enjoying the Intertubes without having to register on Altavoz's servers.
So if you having started thinking about this I'd suggest it's time to embrace the cloud and allow it to extend your services or products to reach people where they want to be. Or as it was stated in a Recent Forbes article about 2014 Cloud Trends,
2. Innovation trumps total cost of ownership